Publicis Ambience, Chennai has won the creative duties of K7 Computing. The agency will be responsible for talking about the anti-virus product that is offered by the company, which has set aside Rs 8 crore for its marketing objectives. There was no pitch process before the appointment.Publicis Ambience will partner closely with Publicis Groupe PR agency Hanmer MSL to deliver ...

Essel Group has roped in Atul Pande as the chief executive officer (CEO) of its sports business. Pande will oversee Essel Sports Business - Indian Cricket League (ICL), Mumbai Football Club, All Sports Magazine, all new initiatives and the broadcasting business, which comprises Zee Sports and Ten Sports.Pande will report to the group's chairman, Subhash Chandra for Essel Sports Business ...

Hindustan, the fastest growing Hindi daily of the HT Media group, will launch its Bareilly edition in the first week of October. After Lucknow, Varanasi, Meerut, Agra, Kanpur, Allahabad; Bareilly is the seventh print location of Hindustan in Uttar Pradesh (UP). Hindustan has more than 50 editions in UP.With this launch of Bareilly edition, the newspaper will cover at least ...

Vikram Kaushik, chief executive officer and managing director, Tata Sky, counts among his favourite recorded programmes US President Barack Obama's first address to the nation, Sachin Tendulkar hit his 44th one-day century, breaking Brian Lara's record along the way.What has made these possible for Kaushik is his Personal Video Recorder (PVR), which his company brought into the market a year ...

The Indian diamond industry is shoring up the recession-hit segment. For the first time, diamond jewellery sales in India will touch about Rs 25,000 crore this fiscal, which is a massive shift for the troubled industry as India has traditionally been a gold jewellery market.The estimates for the fiscal year 2009-2010 are of paramount importance as last year the sales ...

Advertising agency Crayons Advertising and Perfect Relations, an image management consultancy, has won the Congress' contract for the October 13 Maharashtra State Assembly Elections for advertising (creative and media) duties and public relations, respectively.For creative duties, the Congress has a Rs 30 -crore budget set aside, while for the PR, the amount is in the range of Rs 10 crore ...

Vijay Mallya, chairman, United Breweries (UB) Group, plans to combine his sports interests into a single entity and explore a possible listing on the stock exchanges. The proposed entity will combine assets like the Force India Formula-1 team, Royal Challengers Indian Premier League (IPL) team and ownership of football clubs East Bengal and Mohun Bagan.Currently, these assets are spread across ...

It seemed that Vijender Singh, who was on the verge of creating more history at the World Boxing Championships on Friday night, had another reason to cheer about. Sports management firm Percept announced that it had roped in the Olympic bronze medallist to promote adventure sports in a deal said to be between Rs 5 to 7 crore.Shailendra Singh, joint ...

K Chandrasekhar Rao, president, Telangana Rashtra Samiti (TRS), a small political party in Andhra Pradesh, is planning to start a news channel, called Telangana TV, which aims to highlight problems of Telangana and focus on its culture.Rao visited some studios in Hyderabad and Mumbai to scout for a suitable low cost channel. The TRS chief has been toying with the ...

The Nielsen Company, India has appointed Sandeep Ranade as director, client solutions, consumer research. He will be reporting to Prasun Basu, executive director, consumer research and vice-president, BASES, The Nielsen Company. Ranade will be based out of Mumbai and will focus on partnering with Consumer Packaged Goods (CPG) clients. He brings with him 14 years of experience in market research ...

The Radio Audience Measurement (RAM) data for Week 35 for the four RAM markets - Mumbai, New Delhi, Kolkata and Bangalore - is out. Radio Mirchi leads in Mumbai, Delhi and Kolkata; while Big FM is No.1 in Bangalore.MumbaiIn Week 35, Radio Mirchi leads in the Financial Capital with a market share of 18.1 per cent. Following Radio Mirchi are ...

Sandipan Ghosh, marketing head, dairy and foods, Mother Dairy, has quit the company. He has been with the leading marketer of dairy products and fruit and vegetable products for four years.Ghosh began his career in 1997 with Electrolux, Singapore in a marketing function. Two years later, he moved out to set up a brand consultancy firm, Vertebrand Management Consulting, which ...

Unitech Wireless, a 67:33 joint venture between Norway-based telecom group Telenor and Gurgaon-based realty firm Unitech, has appointed ZenithOptimedia as its media partner. The win comes for the Delhi wing of the agency and is touted as one of the biggest account for ZenithOptimedia Delhi.In July this year, Unitech Wireless had appointed Leo Burnett India - New Delhi, as its ...

Big Cinemas, a division of Adlabs Films Ltd, has announced the reorganization of its operations into two strategic business units (SBUs) based on geographical division. Adlabs has come a long way from being India's leading provider of post-production services to the film industry. It has been trying to emerge as a leading entertainment company with a presence across the entire ...

The Directorate of Adult Education, a subordinate office of the Department of Elementary Education and Literacy, under the Ministry of Human Resource Delevopment (HRD), has roped in Percept/H, Delhi as its creative agency for the adult education programme for a period of two years.With an eye on the relatively low level of female literacy (54 per cent), the government has ...

Cutesy actors in itsy bitsy dresses, slick programming and an urban approach to shows, this is what viewers once associated satellite television with. One look at the serials on Indian television today, and the viewer will notice that shows based on small towns and village settings are emerging as clear winners in the war of the TV rating points (TRPs).The ...

Amar Ujala, a Hindi news daily, has appointed D&H Blurb Communications as its new creative partner. The incumbent agency is Oxygen Advertising, which worked with the brand for about four months. Prior to Oxygen, BEI Confluence handled the creative duties.Confirming the development to Televisionpoint.com, Vandana Pant, brand head, Amara Ujala, says, "D&H Blurb will partner us through a creative route ...

Following a multi-agency pitch, Span Communications has won the creative and media mandates for India Post. The agency will have the account for the next two years. The size of the account is estimated at Rs 50 crore. Ogilvy & Mather is the incumbent agency on the account. Agencies like Adfactors, Crayons, Dentsu, Euro RSCG, Grey Worldwide, Mercantile, Percept, Prabhatam, ...

Ravi Menon, executive vice-president and general manager, Star One, has called it a day at the Hindi general entertainment channel (GEC). Currently, serving the notice period, he will be with the company till September 18.Menon has spent almost 10 years at Star India, overseeing various channels. One of his primary responsibilities was overseeing the launch of Star One. In 1996, ...

The company which has launched the innovative 'Kya aapko KILB hai?' campaign last year and a Pension Plan television commercial (TVC) featuring actor Irfan Khan is back with an new 'intelligent' campaign.Aegon Religare Life Insurance, one of the newest entrants in the life insurance market, has launched an advertising campaign on their Star Child Plan. The positioning statement of the ...

Colors, the Hindi general entertainment channel (GEC) from Viacom18 stable, is at number one position in the Week 36, as per TAM Media Research (C&S, 4+, HSM). Colors has 294 GRPs, which is 14 GRPs ahead of the number two channels, Star Plus. Colors and Star Plus command 23 and 21 per cent share of the GEC pie, respectively.In Week ...

With the likes of Bajaj, Cadbury, GSK, Idea, Kodak, Parle, Tata, Wipro, etc. mulling category specific returns, the reach of the brand becomes all the more important. Marketing gurus feel that experiential marketing will be the next big tool to reach the rural section of the Indian consumer market.Speaking to Televisionpoint.com, Priya Monga, business head of experiential marketing specialist RC&M, ...

The battle for one of the smallest territories on the Indian television landscape seems to have taken a serious turn. Bloomberg, a leading player in business news and information, and UTV News will jointly collaborate for the business news channel UTVi, to deliver real-time business, economic and political news to households across India.Beginning October 1, 2009 UTVi would be rebranded ...

Crayons Advertising has been mandated with the creative duties for the domestic campaign of Incredible India and it will look at the campaign execution in print media. Span Communications is the incumbent agency that had handled the campaign last year.Ministry of Tourism (MoT) has allotted Rs 50 crore for its domestic campaign, which will include all forms of media. Television ...

Following concerns of promoting certain drugs as regular contraceptives and misrepresent abortion, two television commercials (TVCs) of morningafter pills have been placed under the scanner of the Advertising Standards Council of India (ASCI).The first TVC is of Unwanted-72, a product of Mankind Pharma Ltd and the second ad is for I-Pill, a offering of drug makers Cipla Ld. These two ...