Be stupid. Be brave. Be intelligent. Be sexy. Be yourself - Diesel DNA! The brand has evolved from being a pioneering casual brand to a global lifestyle icon. It is the true alternative to the established luxury market. The 'Stupid' brand is not so stupid after all, not with a cult international following around the world. By being brave and ...

CanaliPalladium, High Street Phoenix, MumbaiThe iconic Italian menswear brand, Canali, threw open the doors of its newly launched store at Palladium, High Street Phoenix. This is the sixth Canali store in India and the second one in Mumbai. The store showcases the Canali Nawab Collection, launched last year specially for the Indian market. Spread over 1500 sq ft, the new ...

Wills India Fashion Week Autumn/Winter 2010, in Delhi, set the stage for the talented fashion design industry of India. Hirumchi Styling Company brings the trend synopsis in the sportswear category.Denim Trend In the RunwayThe short of long was that it was more about the different ways of pairing denim with fusion silhouettes than the denim itself. Denims were not ignored ...

With the constant evolution of sportswear in the country, SII asked leading retailers to define what sportswear means to them and how the Indian consumer perceives sportswear today.Sanjay SahniMD , Ritu WearsSportswear has become really big in India and has definitely caught the eye of the consumer as a part of his daily wear. Whether it is in actual pursuit ...

Jeanswear in India is not old enough to create a history,but there is definitely a story here. SII spoke to severalinternational and national brands in the country today,to understand what they are talking about to theirIndian consumer. A challenge, more because the countrydoes not have a cultural history of jeanswear!That's all a pair of jeans is all about - 'I'. ...

The organic cotton market is Blooming. India has become one of the leading producers of organic cott on. The number of designers showcasing organic collections at fashion shows is rising. But the domestic market has not been very friendly with the planet-friendly clothing. Is it just a rich man's preoccupation?By Priyanka SahaLooking for a wardrobe with a message? Want to ...

The collecti ons showcased by these debut designers grabbed eyeballs at the recent Lakme Fashion Week and Wi lls lif estyle India Fashion week. By Priyanka SahaLabel: SOUPDesigner: Sougat PaulTaking inspiration from a James Frey book 'A million little pieces', Sougat Paul named his collection 'A million little ideas'. SOUP, derived from the letters of his name was launched in ...

Swimwear this season takes its cue from delightful dressing. Cutaway bikinis and one-piece monokinis are chic must haves this summer. Colours go pop from acidy yellow to tangy oranges and icy whites. So get ready to get wet!This summer swimwear is all about breaking the mould and having fun with fashion. Stripes, florals, block colours and animal prints are bigger ...

"Remember me" and "Drink more milk, buy more roses" are some of the mottos decorating the brand new collection Milk & Roses. The brand's name is inspired by an imaginary '70s-era London-based romantic dairy shop that delivers each milk bottle with a rose attached. The collection was born from a joint venture between Rad Rags Italia, an expert in fabric, ...

Going 'long' back in time, Longines specially designed a timepiece for American aviator Charles Lindbergh in 1933, for his journey of 47,000 kms around the North Atlantic. The Swiss watch manufacturer has re-issued this exceptional timepiece, known as the Longines Lindbergh's Atlantic Voyage Watch, as a tribute to the historical feat achieved by this pioneer in being the fi rst ...

The establishment of Wrangler, the iconic sportswear brand, dates back to 1904, when its original manufacturer, Blue Bell Company, was founded in North Carolina. Since then, Wrangler continues to inspire the spirit of freedom, independence and self-reliance in its wearers. Not only did Wrangler create the first modern-day, five-pocket denims to be endorsed and fit tested by real-life cowboys, it ...

Technology meets fashion, the result : authentic livedin, used-look jeans. The Espania 2010 collection from Numero Uno has been created using a special laser technique, in collaboration with the Spanish company Jeanologia. The laser effects are applied on the thigh, back, waistband, fl y and seams to create a stunning effect on the funky denims. This premium collection is manufactured ...

Crocodile heads, big beetles and detailed ornament optics made of brass-Nurage designs clasps for belts and bracelets that are one of a kind. Belts are made of simple nappa leather or even embossed crocodile or ostrich looks. The result are true eyecatchers that will remain classics at the same time. Within the belt collection the brand offers three lines: the ...

How would you define your idea of 'affordable luxury'? What led you to finalise 7 For All Mankind as the first choice to launch in India?'Affordable Luxury' is lifestyle products such as clothing and accessories with pleasing and stylish aesthetics, at an attainable and accessible price point, while remaining wearable yet trendy. There is a lack of presence of a ...

Retail store Westside clocks 80 percent of its business from private labels. The private label store has an in-house team of designers who create new styles and products that are replenished every week. They revamp their fashion merchandise every quarter. In a rapidly evolving retail scenario, Westside has carved a niche for its brand of merchandise creating a loyal following. ...

Breakthrough, the international human rights organisation has launched a multimedia campaign Bell Bajao! (Ring the Bell) to create awareness about domestic violence against women in India. Fashion designers Aki Narula, Lecoanet Hemant and Narendra Kumar have joined hands to assist with the initiative. They have created bespoke clothing and accessories that will be available at the luxury concept store Muse ...

Pierre Andre Senizergues, the founder of Sole Technology, the parent company of such brands as etnies, eS and Emerica, launched a high-end, fashion-driven environmentally friendly menswear line for fall 2009 called C PAS. (The name is a shortened form of the word "collection" plus the designer's monogram). The brand was born after Senizergues, who served as an executive producer of ...

Creo announced its exclusive tie-up with ace-designer Narendra Kumar, this is the first time, in India, where a designer has collaborated directly with a store. Kumar, Chief Designer for Creo, has designed a special line for the store under the label - Narendra Kumar for Creo. Creo is the brand new look of contemporary fashion, for the urban woman. The ...

At the end of 2009 Gas celebrated its 25th anniversary with the special initiative 25 Days. The project involved 15 international creatives, five of whom are promising young ones and two of whom are from the Gas team. All of them were involved for more than 25 days in an in-company workshop devoted to the creation of a book about ...

Phard Group, the Italian young fashion and casual apparel company, is ready for expansion in China and Eastern Europe and for licensing and service-oriented initiatives. Founded in 1989 by Roberto Esposito, the group has been 45 percentowned by Italian investment group Abacus fund since 2007. However, Esposito remains CEO and majority holder of the company and recently named Alessandro Locatelli ...

"Somewhere between the kerb and the boutique" is the claim of B-side by Wale. The designs are inspired by the eclectic style of London. The designer, London native Wale Adeyemi, is relaunching his menswear line in selected stores from June 2010 with the aptly titled collection 'You Are What You Rock'. B-side has been away for nearly three years while ...

Ishita Swaroop, Founder Member and CEO, 99Labels"Our portal brings event based online sales for a limited time period, be it fashionwear, accessories, lifestyle products, sportswear, sports gear, electronics and even furniture, for members-only prices that are marked up to 70 percent off label prices. An e-business initiative like ours provides an opportunity to liquidate stocks while having full control over ...

Stars launching their own clothing lines are downright cliche but the reverse of that scenario-clothing designer starts line and then rockets to stardom in the world of entertainment-is still rather rare. Fledging Hollywood fi lm director Tom Ford is one exception, as is designer-actor Chad Kimball (above left). Currently playing the male lead in the well-reviewed new Broadway musical Memphis ...

Sibling was launched in spring 2008 and was born out of a desire to give knitwear for men a kick. The premiere collection included bright and playful subversions of classic knitwear styles such as cashmere twinsets in sequin leopard and sparkling Bretons. Since then the leopard motifs, Breton stripes and the brand's particular shade of pink have become integral to ...

By the banks of River Rhone lies a city called Geneva. Hailing from this cradle of peace is a youth lifestyle movement called, Enryca. Behind the label is Chemi Clothing Culture Pvt Ltd. Enryca draws its inspiration from the free spirit of Geneva. The targetted consumer group is the fashion conscious youth of today. 'God lies in the details' is ...