Health and wellness foods are 'packed' not only with benefits, but also with potential growth for the sector.The share of health and wellness foods in the packaged food segment is growing fast - from 17 percent in 2002 to 21 percent in 2008. To tap into this growing segment, the packaged food market has introduced several products on the health ...

The age of brand-conscious eggs has arrivedThe branded eggs market, though minuscule when compared to loose eggs, is growing rapidly with consumers becoming more-health conscious and modern retail giving it the required fillip.The days of loose/unbranded eggs bought from the kirana store in the vicinity seem to be numbered. With consumers seeking more - than just the original nutritional value ...

A retail strategy should have customers' expectations at its heart.Restricting assortments to attract customers might not be the best option, even if it makes the store look better, cleaner and streamlined in its offer. After all, customers do not walk into a store only for its visual appeal. They are drawn into a store that offers what they want.In its ...

"Innovation is the process of turning ideas into manufacturable and marketable form."Watts HumpreyProduct Launch is a process meant to not only introduce a new product to consumers, but also create an image of the product and the parent company for recall value, which enhances the overall turnover and the company's brand equity. However, not all product launches achieve this purpose ...

Can a retailer risk the discounter tag for long?Loss leading has long been used by many global retailers as a strategy to boost sales inside the store and clear stocks. But is this a successful strategy or can it be detrimental to retailers (and to the industry in general) in the long term?For many years, retailers have applied the loss ...

Most agree that FDI in retail is probably a good thing. But how much is too much?The simmering debate on opening of the multi-brand retail sector to foreign investment does not have one dominant view. While most stakeholders in the sector - retailers, policymakers and experts - vouch for opening the sector, some outrightly reject the idea. Others, however, take ...

Fa, the leading body care brand, has recently extended its Glamour Collection range of deodorants with the launch of Fa Exotic Garden and Fa Mystic Moments. Other deodorants from Fa Glamour Collection range include Pink Passion, Golden Star, Spicy Black, Caribbean Lemon, Sport and Aqua. Fa Exotic Garden and Fa Mystic Moments are available in 150 ml bottles priced at ...

Britannia Industries Ltd has recently launched Britannia TigerZor Choco Milk, a delicious milkbased chocolate drink for kids. Britannia TigerZor Choco Milk is enriched with five active nutrients - iron, zinc, iodine, vitamin and calcium - which help in overall development of mind and body. It comes in chocolate flavour with a shelf life of four months. Initially TigerZor Choco Milk ...

Sula Vineyards, one of the leading premium wine companies in India, has recently introduced Rasa Shiraz 2007, a complex red wine with power and finesse. Only 600 cases of the Rasa wine have been produced, making it a collector's edition wine. The wine is currently available in a bottle of 750 ml for Rs 1,080 at supermarkets, hypermarkets and select ...

Dettol, the mega brand from the portfolio of Reckitt Benckiser, has recently launched Dettol Instant Hand Sanitizer. Dermatologically tested and recommended by the Indian Medical Association (IMA), the new Dettol Instant Hand Sanitizer assures 99.9 percent germ kill, is rinse-free and ideal for the entire family. Dettol Instant Hand Sanitizer is available in 50 ml and 200 ml packs, priced ...

Chandra, the skin and body care brand from Essel Group, has recently launched a complete range of beauty and wellness products in India. With the combination of ancient ayurveda with modern science, Chandra offers product regimes in the category of skin care, personal care, baby care, herbal and ayurvedic health supplements. The products from Chandra are priced between Rs 90 ...

Remy Cointreau Group, the leading manufacturer of ultra premium spirits and champagnes, has recently launched Cointreau - a popular crystal clear spirit. Cointreau comes in a distinctive squareshaped bottle, with rounded shoulders and warm amber colour. It is best known as being a key ingredient in most popular cocktails such as Margaritas, Cosmopolitan, Sidecar and Cointreaupolitan. Priced at Rs 2,800 ...

Sugar Free D'lite, a low-calorie health drink brand from Zydus Cadila, has recently launched lemon- and orange-flavoured drinks in its Lite 'n' Healthy range. The fizzy drink is 99 percent caloriefree and is fortified with electrolytes. Both flavours are available in 250 ml packs priced at Rs 30 at all traditional and modern grocery retail stores across the country.

SR Foils and Tissue Limited, one of the leading aluminum foil brands, has recently launched a new variant in its Homefoil Roll range: Homefoil Silver. Being a hygienic medium for packing, it is very useful for baking, wrapping and storing of food products, especially grilled foods, as it keeps the aroma intact and warm for a longer duration. The Homefoil ...

Aspri Spirits, a leading importer and distributor of premium wines and spirits in India, has recently launched an exclusive Italian wine, Donnafugata. The wine is created in Sicily by an enterprising family with over 150 years of experience in making premium wines. Donnafugata wines are priced between Rs 1307 to Rs 5500 in Delhi for a 750 ml bottle, and ...

Vivel, ITC's personal care brand, has recently launched a new variant of Vivel soap - Vivel Deo Spirit. It is made from exotic ingredients such as kiwi fruit, which conditions the skin, and eucalyptus oil with anti-bacterial properties, to ensure a long-lasting fragrance. The new variant is available at an introductory price of Rs 15 for a 100 gm pack ...

Value-added grains are soon becoming a regular item on the grocery lists; as consumer knowledge expands so does the demand to eschew the plain wheat flour and replace it with healthier variants to keep both tradition and health functioning.Nourishment seems to be the latest catch phrase in the still blossoming branded, packaged rice and atta (wheat flour) space. To cash ...

Modi Naturals, a manufacturer and distributor of edible oils, has recently launched Tarai Shudh pure mustard edible oil. Tarai Shudh, a premium brand of edible cooking oil, is available in a tin of 15 litre for Rs 1,250, a five-litre jar for Rs 350, a two-litre jar priced at Rs 140, a one-litre bottle for Rs 75, one-litre pouch for ...

Sometimes, an apparently innocuous event can give birth to the proverbial Big Idea, as was the case with 'Indian in a Box'. The plate-less restaurant chain, a composition of former hospitality employee Ashish Sondhi, assumes the customer to be 'Queen' and offers an experience that is quite literally, packaged rather well.A short trip to Delhi, a lunch at a friend's ...

The fact that the Indian woman at the workplace is one of the most stressed creatures on the planet is in little doubt. And increasingly sandwiched between exacting expectations from both family and the boss is the upwardly mobile working woman's health. However, some companies, accurately predicting that expectations from the aforementioned parties are not about to lower in a ...

Gaia, a leading health and wellness brand, has recently launched Gaia Flax Oil. The oil contains Omega-6 and Omega-9 essential fatty acids, potassium, magnesium, and natural Vitamin E. It provides approximately 50 percent more Omega-3 fatty acids than fish oil. Loaded with protein and fibre, it effectively helps maintain a healthy cholesterol level and boosts immunity. One bottle of Gaia ...

Pokka Corporation, the Japanbased manufacturer of a range of beverages under the brand name Pokka, has recently introduced Pokka ready-to-drink coffee. The coffee is dripped from the finest selected coffee beans. It ensures perfection to consumers, by using a proven process of roasting, grinding and brewing. Pokka real brewed coffee is priced at Rs 50 for a 240 ml can ...

Parle Agro has expanded its Saint Juice portfolio with the launch of a new apple flavour juice, made purely from green apples. Saint Apple Juice is made from a single variety of the famous Granny Smith apples. It is available in one litre and 200 ml Tetra Pak cartons, priced at Rs 80 and Rs 15 respectively. Parle Agro has ...

The packaged yoghurt category in India is yet to taste the power of pathbreaking innovation, but with consumers willing to give flavoured and probiotic yoghurt varieties a try, there is enough scope for growth in the category. Companies now have to shift focus to flavour invention and category expansion.As most Indians who have been raised on home-made yoghurt/curd or plain ...

The organic movement has just begun to take root in India, with a number of brands making their way to the shelves of retail stores. A major challenge, though, is mainstreaming of organic fods - when they sit side-by-side of category leaders and still move off the shelf.In a landscape dotted with kirana ('corner' convenience) stores, supermarkets, hypermarkets, the consumer ...