Birla's skin care product Kara Skin Wipes makes space at retail with this dainty FSU. Designed and fabricated by Planet Dezign Premium Floor Display Unit- made out of wood, acrylic and brushed steel. The FSU communicates the brands essence and product features with its telling visuals, also branding has been done to highlight the different variants effectively. Customized colored acrylic ...

To promote a consumer durable brand, activities and promotions are always mandatory because this is among those categories which always achieve 'planned purchase' from the customers, irrespective of their income levels. Doing the same, Panasonic has achieved a superior ranking in the list of the top electronic brands in India. Recently it has also inaugurated an experience centre in Gurgaon ...

Below the Line, in recent times, has captured a space in both the marketing mix and mindset of brands who are increasingly choosing the BTL route to gain consumers' attention. Mall promotions, in-store activations, road-shows and the likes are constantly mushrooming everywhere, The race to beget consumers is toughening, and BTL in this race gives the interaction advantage. Conversing with ...

Shopper marketing in India is gradually gaining roots and is slowly heading towards growth, while this happens let's see what shopper marketing is doing around the world? We at Point-of-Purchase will grub onto instances, approaches, styles, quotes, ideas all such shopper marketing bytes from around the world, which could be food for thought to our readers. Let's binge onto some ...

LG India, a leading consumer durable brand, designs a Merchandising programs across its outlets nationwide, with an aim to maintain in-store hygiene and enhance brand visibility. Breaking the in-store clutter and educating the shoppers LG leverages merchandising to achieve in-store excellence.The research report indicates that 75-80% consumers who walk into the consumer durable stores make unplanned visit, due to the ...

Hindustan Unilever's brand Knorr soups was spotted at retail riding on this interesting FSU. Made of MS Wire, Sunboard and metal the FSU carried Knorr's new variant Soupy Noodles. The shelves of the FSU are designed in shape of bowls and the header carries a simple branded placard, and over all the FSU is clad in brands 'Green'

Coca-Cola India has appointed OgilvyAction, the activation arm of Ogilvy India for creating shopper marketing programs for the company's brand portfolio. OgilvyAction will work across all key channels where Coca-Cola India operates in the country. After a competitive pitch involving several other agencies, OgilvyAction, Retailscape and Insight Instore were shortlisted. And OgilvyAction was awarded the assignment to oversee Coca-Cola India's ...

Microsoft is known for its par excellence technology. Always yielding products that keeps the end-users comfort in mind, continuous evolution and innovation are hygiene factors at Microsoft. But this unique of the brand is also extended in its marketing practices. Launching its new Office 2010 at retail, Microsoft reaches its consumers with equal ease, by adopting a customized approach.Microsoft Office ...

Every retailer has the undying urge to keep his shoppers motivated enough so that along with purchases, loyalty seeps in. Irrespective of how big or small they are, retailers have the acumen of understanding their shoppers running in their blood. They know what keeps their shoppers happy, and thus create occasions to keep them happy. Doing this is Shohum Shoppe, ...

While each brand, each retailer is in the quest of understanding and luring its shoppers to fall in love with them, and thus be loyal from mind, heart and wallet here is our little something to the quest. Point-of-Purchase brings to you a collection of ideas, insights or simply suggestions extracted from international practices, studies and initiatives. Which though are ...

Coca-Cola enters energy drink segment with its all new offering - 'Burn'. Introducing it at the retail space, Coca-Cola makes use of this sleek and oh! so burning hot parasite-cum-gravity dispensers. Made of MDF wood, a black background and a flame for branding communicates the products arrival with style. The parasite creates instant attraction at retail with this sleek presence. ...

That the Indian POP industry possesses the potency to touch great heights is an open secret. But it has been falling short of the mark due to several reasons. Industry stalwarts Haresh Mehta and Manish Chandra discuss the paradox with us in detail.Drawing the customer's gaze. Generating interest about the product .Converting the interest to trade. Effective point of purchase ...

Center Fresh chewing gum, a confectionery from the house of Perfetti Van Melle, grabs attention at retail with this splash of blue. Designed and fabricated by Planet Dezign a counter display island unit all clad in blue showcases the USP of Center fresh being its liquid filled center, and freshness with a Tall central pillar with header logo to communicate ...

ITC's new Vivel Deo Spirit, promotes itself at retail with this stack display. Made of sunboard the display brings the ATL idea of the product alive with a heart flaunting the picture of a cozy couple and its tagline 'Taazgi go kareeb laye'. And the base of the bin, communicating the price point of the product and stocking the same ...

Play Doh safe, modeling clay for the creativity of kids makes a colorful presence at retail with this display. Made of metal frame and vinyl prints the display is shaped like the Play Doh tub. And the print of numerous tubs tumbling down - and the bin below holding the stock gives creates a striking visual appeal. This one was ...

An Indian design being used abroad can be compared to those 'Kodak' moments that Indian designers savour. Basking in one such moment is Classic Display, which made the best of its cliental brief from Nestle. Designing, manufacturing and installing units of display to be put up in major Gulf countries like Abu Dhabi. Dubai, Jeddah, Khobar, Oman, Kuwait, Bahrain, Jordan ...

Strengthening its endeavour to provide consumers with options that help them take care of their health and heart Saffola, a credible brand of Marico Ltd., adds a new product to its kitty - Saffola Oats. Launching it at retail with the support of RAMMS, Marico spices up the rather humble food Oats.Urban life today is defined with its ever increasing ...

Yes! Shopper marketing as a concept and practice has been discussed, debated, at strategy meetings, it has been considered as a tool in marketing meetings, but has it been able to traverse out of the closed doors and flourish in the retail arena. If not then what is that blocks it? What needs to be done to make it happen? ...

Luring customers to retail outlets was never easy. But with them preferring the cosy comfort of their homes to venturing out in the inclement weather, the onus on the retailer escalates to a new high. However, Nirmal Lifestyle (NLS) chose to turn the tables by opting for a theme centred on 'Monsoon'-thus transforming a potential liability to a new - ...

Knight Frank India, the country's leading independent global property consultants, released an indepth study on the Indian retail market entitled 'India Organized Retail Market 2010'. The study provides a unique and insightful documentation towards providing a concrete understanding of the current market trends, evolution of the organized retail space and real estate retail supply. The key highlight of this report ...

Aashirvaad Atta. a growing wheat flour brand has added a new variant to its kitty. Atta with Multi-grains'. Reinforcing its promise to provide healthy atta, Aashirvaad in a bid to communicate the health factors of its new variant occupied the retail space with a difference. At the category shelf where the atta is stocked, Aashivaad placed a standee made of ...

Brand consciousness is becoming a significant factor in purchase decisions. No longer shoppers settle for unbranded loosely sold products, and even commodities. And as a result of this trend commodities and products that were previously sold loose at stores next door have branded themselves and entered the Modern trade arena. Providing a testimony for the same is 'Wonderful Pistachios'. Wonderful ...

Asia has the highest value of wide format digital printed signage output at 3.51 bn. in 2008 and is expected to grow to 5.92 bn. in 2013, compared to other regions. Additionally, Asia also has the highest CAGR (Compounded Annual Growth Rate) at 19% when comparing print value from 2008 to 2013. As a market Asia, spells only .opportunity and ...

With the changing retail landscape in the country, has come a possible rewriting of stereotypes ... Insight Instore scratched the surface of these new behavioural traits with a Men's Apparel Survey.Contrary to popular stereotypes, men today seem to enjoy shopping for clothes! 75% as per our survey. In fact 47% enjoyed shopping for clothes more than for appliances! 'Ubersexual' did ...

Smith & Jones a processed food brand introduces a new flavor of Noodles 'Masala Tadka'. To promote it at retail. Smith & Jones creates a unique POP element. It created a huge basket ball net. and stuffed the entire net and a stock tray at base with Smith & Jones packs, and used simple fliers at the outside of the ...