Star Plus is donning a new look with a new logo of refreshingly red colour and a new tagline, 'Rishta Wohi, Soch Nayi' a fresh and new take on life and relationships. The big banner campaign was executed by Ogilvy Landscape in Mumbai while for rest of India the campaign was executed by Street Smart.Ogilvy Landscapes exercised a massive 21 ...

Madison World promoted outdoor specialist agency, Platinum Outdoor through the launch of high-decibel out-of-home campaign has ensured that Axix Bank's new look and offerings reach door to door. The campaign launched for duration of 25 days in 8 metros including Mumbai, Pune, Ahmedabad, Delhi/ NCR, Kolkata, Hyderabad, Bangalore and Chennai, showcases the brand's fresh positioning as a 'Solutions Provider' and ...

The outdoor advertising industry should engage youth by creating relevant content, to tap their attention. Day 2 of OAC saw Samyak S. Chakrabarty, managing director, Concrea stressing on the fact that it's important to make youth a part of the brand story inorder to establish a successful communication with them. One cannot slap the youth with a communication which is ...

One cannot deny the fact that 70 per cent of India's population resides in the rural hinterland and for a longtime brand owners evaded from the interiors on the pretext of low literacy level and limited buying power.However, gradually with the increase in purchase power, awareness of good lifestyle and urban markets reaching a saturation point, brand owners have no ...

In an effort, to increase the penetration of Samsung's audio visuals products like CTV, LCD, DVD, Cam corders, Digicorders and mobile phones and consumer durable products like washing machine, refrigerator, microwave, air-conditioner, etc', Percept OOH has created 'Samsung Mobile Shop' inside a van. The OOH agency has further divided the van into three sections featuring different categories of products. The ...

Primesite, Mudra MAX's out-of-home solutions unit, opted for simple yet impactful out-of-home method to promote the launch of new range of antiperspirants Mineral Deodorant for men by Gamier (a part of L'Oreal). For the campaign, the agency was tasked to promote the brand's main idea tagline 'Now life...no sweat'.The campaign which begun on June 13, 2010 saw the agency opting ...

Standing amidst the cheer filled hall of Outdoor Advertising Awards 2010, absorbing every moment of celebration, and inhaling the spirit of winning, I feel the adrenaline rush through me. It's exactly how we the VJ Media Works team felt the first time we decided to have Outdoor Advertising Awards. The memories of our first OAA and the journey after that ...

Traditionally, it is Television and print which usually are the starters and the first course of a media plan while out-of-home usually is the leftover. At a time where outdoor advertising has one of the second highest reach right after Television, it seems that the medium is yet to get the due respect in the eyes of the advertisers and ...

A river always changes its course adopting new paths while it flows across various regions, similarly Reebok India - the sports apparel and merchandise brand changed its course moving away from the usual route to a new ride. From merely using out-of-home advertising as a reminder medium, OOH turned out to be a new tool which efficiently and effectively communicated ...

2nd highest GDP growth rate, 50% of the population below 35 years, rapid urbanization, increasing consumerism and a resurgent rural terrain, are the dynamics shaping the new India. The Indian market is poised to grow to 1 trillion $s. This truly spells opportunities for the media and entertainment industry, which is slated to grow at 12.5% CAGR. With these 'feel ...

Keeping the rising demand for high speed internet service while on the go, In an unique display of high speed moving internet offered by Tata Photon, Square Circle media has created and executed cut-outs of the product, Tata Photon at Carter road, Bandra which is one of the busiest roads with high speed traffic. The objective was to highlight the ...

Primesite, has commenced an extremely dynamic campaign for Gamier (part of L'Oreal) to enhance the brand presence in the market. The three month long campaign features various products of Gamier like Gamier Men Powerlite, Garnier Fructis, was launched across 20 cities including Mumbai, Delhi, Pune, Nashik, Bangalore, Kolkata, Indore, Raipur, Indore, Jaipur, Coimbatore, Ahmedabad and Pune Nagpur. The agency used ...

MOMS has brought back Coca-Cola India's clear lime drink Sprite the 'No Bakwaas' drink back to the customer in this summer. The beverage company has launched the OOH campaign in the states of UP, TN, Andhra Pradesh and Karnataka.For the campaign, the brief was to emphasis on the smaller media to gain frequency by painting the towns green with Sprite. ...

Madison World promoted outdoor specialist agency MOMS, for Fanta asks the consumer to show their true colour with Fanta. Launched for a period of 30 days, the campaign has been executed in towns namely, Ambala, Panipat, Sonipat, Karnal, Yasmunanagar, Hisar, Kurukshetra, Rohtak, Sirsa, Jind and Jagadhari in Haryana and Chandigarh, Mohali, Punchkula, Ludhiana and Amritsar in Punjab.While the brief for ...

It had to take Ashish Bhasin - (Chairman, India & CEO South East Asia) Aegis Media, for the audience to forget the delicious lunch at Renaissance, Powai and come back to the convention. His start which gave the audience an option between a Blunt but true presentation or Polite and feel-good presentation was a vintage Ashish, at his best. Ashish ...

At OAC we had the man who gave us 'Lead India' taking lead when it came to creatives, yes it was Agnello Dias, Co-Founder and COO - TapRoot India. And when Agnello Dias talks about advertising and in that about creatives per se we have the who's who of the industry sit up and take notice. He spoke about the ...

Expo at OAC 2010 was a shining confluence of not just the latest technological advances but also the most up-to-date and cutting edge out-of-home solutions. The Expo this year featured a much larger space, approx 500 Sq. M. as compared to 250 sq. m. last year. With more than double the space than in previous years, the expo showcased a ...

The concept of out-of-home advertising is pretty simple, that is, this form of advertising used mainly to talk to people who are in transit or spend most of the time out-of-home be it in cafes, restaurants, cineplex or inside malls. So far the industry has mostly relied on traditional medium like hoardings, bus shelters, gantries to the talk to the ...

"The word outdoor shouldn't really be such a pleasant I word for someone who represents Television out here, we are strange bed fellows. Think about it. Almost everything in my industry depends on people spending time at home and in front of the Television set. And everything in yours depends on them not being anywhere close to that TV set" ...

Out-of-home industry which is currently a Rs 1800 crore industry will soon grow by leaps and bounds to Rs 5000 crore industry in the next three to five years. The OOH advertising industry is currently going through one of the most interesting phase which only guarantees further growth. Emphasizing on these facts, Raj Nayak, managing director, AIDEM Ventures said on ...

For two days it seemed as if the OOH Industry had one residence and was living together in harmony The convention hall was a mirror to OAC 2010's theme 'I to Industry'. Competitors shared tables coffees and thoughts, all participated as partners with a common vision to get OOH as a medium its fare share. There were debates and consensus, ...

Jeff Golimowski Communications Director Outdoor Advertising Association of AmericaIn the brief time I was able to spend in India surrounding Outdoor Advertising Convention 2010, I was struck by the diversity and quality of out of home opportunities. From the bus shelters of Delhi to the massive hoardings of Mumbai to the signs in the countryside and the villages, clearly the ...

Move away cricket, its time for soccer. With the ongoing soccer fever going through the world, why should be India devoid of any, keeping the present craze for the game. US Adcom for Aircel brought the fever to Kolkata, Duragpur and Siliguri by installing a giant football with Aircel's branding on the traffic control junctions. The innovation has been carried ...

Starcom MediaVest Group (SMG) India, has expanded the role of Kaushik Chakravorty by appointing him as Group Chief Starcom MediaVest Operating Officer - Out Of Home. In his new role, Chakravorty will be responsible for managing operations of the group's out of home brands - Navia and Vector in addition to his present role of Executive Director and Country Head ...

Airtel surprised Andhra Pradesh when they saw their favorite, much loved, Ram Charan Tej's, popularly known as Mega Power Star of Tollywood huge life like cut out on a hoarding. Portland the agency of Airtel took forward this idea suggested by the brand with Uniads who has executed the Innovation in outdoor sites within 7 days of the Campaign launch. ...