The final between Spain and the Netherlands was not only played between the two football teams, but also between two sports giants, Adidas and Nike. The event was reminiscent of the famous finale of the France- Brazil match in 1998 that became a super-battle of the brands. As Frede Beigbeder had said in his book, 99 Franks, that it was ...

FIFA World Cup 2010 played host to fierce plays by 32 national teams that competed for the biggest title in the most popular sport in the world. The frenzy, though, wa s not limited to the field; a much fiercer battle raged off the field with three major sportswear brands - Adidas, Puma and Nike - battling one another for ...

Titan's engagement with SAP SCM led to better system efficiency, capacity utilisation, increased production alignment, increased availability for sales and reduced need for human intervention.Seventy key vendors, over ten thousand components and over two and a half thousand finished goods, two hundred plus branded outlets, and a play in the domestic as well as export market. A complex operation of ...

The South India Garment Association (SIGA) was formed in 1992 to create a platform for manufacturers, distributors, agents and retail traders. The Association also organises an annual garment fair, which provides an optimum solution to manufacturers for their ultimate requirement - be it agent, franchisee, distributor or retailer. The 2010 edition of the trade fair was held on July 14-15. ...

Naihaa, traditionally perceived as a lingerie brand and now transformed into a family store, seems to know what women want. That, probably, is one of the reasons for its tremendous success in South India. With over a dozen retail stores, the brand is fast spreading its wings. Arvind Ramaswamy, MD, Naihaa, shares his thoughts about the long journey the brand ...

Lilliput roped in Tectura to meet its aim of "growing to become an international brand" in lieu of emerging as an exclusive fashion destination for kids.Lilliput Kidswear Limited is a manufacturer and retailer of kidswear with a strong presence in both domestic and international markets. The brand entered domestic retail with the launch of the first store in Delhi in ...

Govind Shrikhande, customer care associate, president and CEO, Shopper's Stop Limited, is fond of colours and that reflects in his vibrant wardrobe. Images BoF takes a sneak peek into his wardrobe, while Shrikhande shares what he likes and why.1. Purple Zoozoo T-shirtI picked up this round neck, purple Zoozoo T-shirt from Shoppers Stop eight months ago for Rs 399. I ...

Hasbro Clothing is one of the largest clothing and accessories manufacturing houses in the country, dedicated to delivering a complete lifestyle experience for men. The company runs successful brands like 'Basics 029', 'Genesis', 'Probase' and 'Basics Life'. Speaking exclusively to IMAGES BoF, the owners - BROT HERS Suhail and Hanif Sattar - share their success story, as well as their ...

Renowned playback singer Shaan, who shot to fame with Tanha Dil, is passionate about singing. But that is not the only activity of his affection - he is equally enthusiastic about shopping. In fact, he is very particular about his purchases and loves to watch out for the 'sale' tag. IMAGES BoF decided to take him to Shoppers Stop in ...

Gini & Jony engaged BIRetail to drive efficiency and derive spin-off benefits in the form of profitability.Gini & Jony started out 30 years ago targeting kids aged between six months and 14 years. Today, the retail chain is one of India's leading kidswear brands, employing about 2,100 people and manufacturing 3,00,000 pieces each month. It has also launched three other ...

TCNS Clothing Company Pvt. Lt d is a $37 million apparel manufacturer and exporter with a strong presence in both domestic and international markets. With an aim to provide fashion in a modern retail environment to the Indian woman, W set up its first Brand Store in Delhi in 2002-03 in Lajpat Nagar. Today W has 30 Brand stores and ...

The most common question I am asked by my esteemed peers in the Retail Industry is, 'Will technology enable the growth of my business?' The answer is a resounding 'yes', but the real question I am being asked is, 'How will technology enable my business to grow?' In order to answer this critical question, a Retailer must first be aware ...

With the upswing in the Indian fashion market, Vidhi Shah, a student of fashion and design, has put her well-earned knowledge to good use with the launch of her own line of clothing - b:kind. SHAH is making sure that her product reaches out to anyone who wants truly value-for-money merchandise. In a talkathon with IMAGES BoF, SHAH shares her ...

Gotti, one of the brands of AA & Brothers, believes in the mantra "Do big and follow your dream". The company, which rolled out its first store in Ahmedabad in 2009, is headed by CMD Anmol Aggarwal. He spoke to IMAGES BoF on the brand's journey so far.What does Gotti offer?Gotti, a premium apparel brand, offers an exclusive range of ...

Most retailers have a problem admitting that they have a problem at all. Egos get in the way, and that is followed by a mindset of denial, thereby blocking the path for solution providers to recommend a solution. Technology companies tell IMAGES BoF that the problems EMANATE from multiple points: reluctance to reveal actual performance figures, the Indian retailer's propensity ...

Ad Man Shivjeet Kullar decodes the going-ons of the fashion advertising world, while throwing light on the latest trends along with a flashback on advertising mindgames.C is for Chanel is a name in fashion that straddles clothes, perfumes, watches, accessories and believe it or not, at one time guns also. Considering that this year the brand is a hundred years ...

A British brand, AFTERSHOCK epitomises sensuous style for women of all ages, sizes and cultures. Inspired by beautiful fabrics and exquisite attire, this cosmopolitan fashion label has stores located all across the globe from London, Paris, Milan, Madrid, Stockholm, Marbella, Dubai, Mumbai, Delhi to Riyadh and Muscat. Dheeraj Harjani, creative director, Aftershock, talks about the BRAND's philosophy and strategyWhat does ...

We have always heard about bamboo plants and their association with longevity, wisdom and luck. But bamboo and clothing? Does not seem to go together right? It is hard for anyone to imagine what bamboo clothing is, but once you have tried bamboo clothes, you will know that bamboo fabric is probably the best for clothing.Bamboo fibres are the newest ...

Launched in April 2007, this womenswear label claims to be high on the creativitiy and affordability quOtient. Muah, a division of Tana Bana, is run by 31-year-old entrepreneur Rohan Bhargava. Created exclusively for women in the 14-40 age bracket, the brand offers apparel that seeks to accentuate femininity, reflecting a woman's wish to look her best. Bhargava speaks about some ...

Over the centuries that advertising has been in existence these are some of the words that have proven to be the most powerful in provoking response:FreeThis is by far the most powerful advertising word in the world. The moment an advertisement flashes 'free', a consumer's attention is drawn to the content of the communication automatically.SaleThough not as powerful as free, ...

Modern mobile phones are cameras, personal computers, traditional fixed line phones and e-banking devices, all rolled into one. With the increasing usage of mobile phones and WAP access on cell phones by one and all, fashion brands, retailers and magazines have increasingly started advertising through mobile campaigns and the social and digital media. Vishal Singhal explores the scope and increasing ...

When it comes to personal style, Jay Gupta, MD, The Loot likes to keep it simple. In a candid chat with Images Bof, this young entrepreneur lists some favourite things from his eclectic wardrobe1. Pale blue Mercedes Benz t-shirtThis Mercedes Benz tee was imported from Germany five years back. I had picked it from The Loot store in Marine Lines ...

The young 'uns revel in the new found freedom to dress as they please, as they bid adieu to the monochromatic life of school in lieu for a more colourful one of college. THE COLEGE OFERS a canvas painted with the choicest variety of styles where fashion is invented and not just aped. N Roshan Singh, Fashion Design Professor at ...

JCT, the flagship company of the Thapar Group that manufactures textiles and filament, as the next logical step, has moved into the branded apparel space with a premium men's lifestyle brand called Tyrock. Samir Thapar, Vice Chairman and Managing Director, JCT Limited, tells us about the brand strategy as they plan to make tier II and II cities their main ...

Yougal Sons is one of the biggest retailers based out of Jammu with 12 EBOs and three MBOs, with the number only set to grow. Surinder Mahajan, Director, Yougal Sons tells us what exactly makes them so specialWhen was the company founded?The company was founded on 19th March 2002, with the launch of our first multi-brand outlet and flagship store, ...