A study called 'Global Online Shopping', conducted by The Nielsen Company, reveals some important facts about the online shopping behaviour of Netizens across the globe. More than 27,000 respondents across 55 countries were interviewed for the study. According to the study, more than 50 per cent of Indian respondents surveyed agree that they take the help of social media sites ...

What could be the impediments that broadcasters face? Can it emerge as a substantial source of revenue for them?Sandeep Dahiya, senior VP, Communications and Consumer Products, Viacom18Five years ago, the organised pie of the retail market was not more than 4-5 per cent. Today, it stands at 7-8 per cent. In developed countries, this percentage is 95. Around 300 malls ...

The business-news channel, UTV Bloomberg has announced the launch of its reality show, The Assignment, which will begin on September 18. Showcasing the two distinct ends of the Indian business spectrum, The Assignment consists of interesting challenges that participants from leading corporate houses will take on. The show will not only put to task the participant's presence of mind and ...

Though Usha International launched the ceiling fan, Usha Striker early last year, it recently felt the need to come up with a TV campaign. The objective of the campaign is to position the product as a major sub-brand in ceiling fans, with the proposition of 'superfast cooling'.The film opens in a sweet shop, located on the banks of a river. ...

Rajesh Sharma has joined TBWA India as planning head, Mumbai. Sharma moves in from Lowe Lintas Mumbai after a seven-year-long tenure with the agency. At Lowe, Sharma was senior brand planning director. Sharma replaces Kalyan Challapalli at TBWA; and will report to Nirmalya Sen, managing director, TBWA India. Sharma's mandate at TBWA would be to lead a strong pool of ...

The Delhi High Court's latest order for DB Corp has come like a breather. The order now allows the publisher of the No. 2 daily, Dainik Bhaskar, to circulate the newspaper with a dedicated dateline of Ranchi, which was earlier circulated in the state capital with a dateline of Jamshedpur. Sanjay Aggarwal, co-owner of the title Dainik Bhaskar, filed a ...

The second session on the last day of the Indian Magazine Congress 2010, was titled 'What advertisers want from magazines'. The session was moderated by Tarun Rai, CEO Worldwide Media; while the panellists comprised Ashish Bhasin, chairman India and CEO south East Asia -- Aeigs Group; Debasis Mitra, director marketing and sales, Mercedes-Benz; LV Krishnan, CEO, TAM Media Research; Lynn ...

Indian agencies continue to participate in The Work and once again, many have made it to the final entries for this year's edition of the annual advertising archive. Now in its 9th year of publication, The Work is a 400 page, hard cover publication that features the best advertising of the year from Australia, New Zealand and Asia. Published by ...

Close to the end of the two-day Indian Magazine Congress, which focused on the theme, 'Magazines - What's the next big thing?', Pradeep Gupta, president, AIM (Association of Indian Magazines), made an announcement that may well be deemed the next big thing. Gupta claimed that AIM is set to embark on an "engagement study" on Indian magazines, which will serve ...

In the wake of a multi-agency pitch, Loop Mobile has announced the appointment of TBWA India as their new creative agency on record. The agency will be responsible for handling all creative communication for the brand's Mumbai circle.McCann Erickson is the incumbent agency on the Loop Mobile account; the agency was responsible for the re-branding of BPL Mobile to Loop ...

Close on the heels of the partnership with Monsoon Ads for digital video advertising, Times Audience Network (TAN) has announced yet another deal. The digital video arm of the Times Group has entered into a partnership with TubeMogul, a US-based video advertising and analytics platform.TAN syndicates and monetises digital video content for top-tier online video publishers, which includes Times Now, ...

Percept has announced the launch of a new strategic business unit (SBU), Percept Activ. The new unit will focus on brand activation, and will function in the domain of below-the-line brand communication activities, encompassing promotional activation and event-based activation. Percept Activ will create and provide customized solutions to brands, in order to enable them to effectively connect with their target ...

One could well think of Idea Cellular as being more than just a provider of mobile services. Here is a brand that takes its name a bit too literally - coming up with a new 'idea' to tackle serious issues each time in its communication campaign.Following the successful campaign championing the saving of paper, the recent one talks of how ...

The second day of the Indian Magazine Congress (IMC) 2010 organised by The Association of Indian Magazines (AIM) offered some interesting presentations and discussions. One of these was a lively panel discussion on 'The Changing Distribution Landscape'. The panel comprised three very eminent names in the industry - DVS Rama Rao, chief general manager, sales and operations, Media Mart; Niraj ...

At the Indian Magazine Congress 2010, the first panel discussion was a spirited one, circling the various challenges faced by editors and publishers in a world of convergence of different platforms and media. Some of the issues discussed included the way most editorial teams struggle with social media; the 'Chinese Wall' between editorial and advertising teams at publications; the pressing ...

Lemon Mobiles, one of the new entrants in the country's fast-growing mobile handsets market, is on the lookout for a creative partner. While Delhi-based agency, Panchtatva Advertising currently handles the brand's creative duties; the media duties are looked after by Motivator, a division of Group M. The pitch is in its initial stage; and as part of the first round, ...

Tushar Vyas, who quit GroupM in September 2007 to join digital and mobile technology firm Surewaves, has come back to the agency as managing partner, South Asia. GroupM announced his appointment through an e-mail sent to the agency employees yesterday.Vyas was director and chief marketing officer, Surewaves. Earlier, he was national director, Interaction, during his previous tenure at GroupM. Group ...

Times OOH, a wholly owned subsidiary of Entertainment Network (India) Ltd (ENIL), has grabbed the rights for advertising on Delhi Metro Rail Corporation's (DMRC) Central Secretariat-Badarpur line. The tender has been awarded for a period of five years. The total ad space on the line is about 3383 sq. m.The DMRC line is important as it is the only line ...

On the first day of the Indian Magazine Congress 2010 being held in Mumbai, Mahesh Murthy, founder -- Pinstorm and managing partner -- Seedfund discussed the way forward for print magazines, and how they could monetize the digital medium to their advantage. Murthy said that while the print medium communicates the views of the publication, digital communicates readers' opinions on ...

It's been a while now since the 'Badshah of Bollywood', as Shah Rukh Khan is called, began following in the footsteps of superstar Amitabh Bachchan. Consider this: SRK starred in the remake of Big B's iconic movie, Don, in the lead role played by Bachchan in the original. SRK also played host in the third season of 'Kaun Banega Crorepati', ...

The objectives of the study conducted by Ernst & Young, titled The Indian Magazine Segment - Navigating new growth avenues, were to find out more about the trends, strengths and problems of the Indian magazine industry. The report is based on both primary as well as secondary research. Detailed interviews and survey techniques were put into motion in order to ...

With Onam ushering in the beginning of the festival season, digital imaging firm Canon India is shifting its focus from six big cities to target the upcountry market in India. Targeting about 43 per cent growth over 2009, Canon aims to be a Rs 1,200 crore company in 2010; it also plans to be a billion dollar company in five ...

In the last session of the first day of Indian Magazine Congress 2010, eminent panellists spoke about the factors affecting custom media publishing. The panel comprised Akila Urankar, president, Business Standard; Pradeep Gupta, managing director, CyberMedia; Prakash Johari, CEO, Maxposure Media; and Xavier Collaco, president, Media Transasia. The session was moderated by Mitrajit Bhattacharya, president and publisher, Chitralekha group of ...

On Day 2 of Kyoorius Designyatra 2010, an interesting and gripping presentation was made by Bruce Duckworth, co-founder and partner, Turner Duckworth.Duckworth discussed how he and his creative and business partner, David Turner, set up Turner Duckworth, the brand design agency based in London and San Francisco. They started the company in 1992. Duckworth is based in London and is ...

afaqs! has learnt from reliable sources in the industry that Uma Sivakumar, who joined TME, the media planning and buying arm of Rediffusion Y&R, in May as national digital head, is all set to join Neo@Ogilvy, the digital media planning and buying arm of Ogilvy Advertising, in the next few days. Confirmed reports also state that Subrata Roy, who quit ...